Signs and Meanings of Pecel Lele Lamongan Banner Ads
نویسندگان
چکیده
Pecel lele Lomongan is a culinary MSME that uses banner ads in its promotional media. Advertising form of communication can include logo, image, or message. Its function to convey disseminate information about the offering product, idea, service. This study used qualitative methodology with Saussurean approach semiotic structure sign. The was conducted city Malang and focused on advertising work Lamongan banners. In design banners for pecel catfish relationship between elements principles appearance very strong helps perception product minds audience which they remember.
 Keywords: Lamongan, meanings, signs
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ژورنال
عنوان ژورنال: KnE Social Sciences
سال: 2022
ISSN: ['2518-668X']
DOI: https://doi.org/10.18502/kss.v7i13.11662